CAROLINA RODRIGUES BIVENS
GRAPHIC DESIGNER
AND ART DIRECTOR
Brazilian-born,
LA-based with 15+ years of experience
I bring a unique blend of strategy and artistry to every project, collaborating with clients
across advertising agencies, production companies, film festivals, and cultural organizations.
My work includes brand identity, print and digital campaigns, web and social media design,
director’s treatments, pitch decks. From concept to execution, I focus on crafting visual
stories that align seamlessly with each client’s vision and goals.
Portfolio✨
Client: LBF (Liga de Basquete Feminino) + NSports | Project: Levante a Bola Delas
“Levante a Bola Delas” is a popular Brazilian expression that plays on a double meaning: literally, “Lift Their Ball” (a nod to basketball), and figuratively, “Give Them the Recognition They Deserve.” I created the concept, logo, and campaign assets to celebrate women in basketball and call attention to the gender gap in visibility and support.
Client: Sanofi Aventis | Agency: Publicis Brasil | Moura Brasil Eye Drops "See Better. Feel Better"
I was part of the original Colírio Moura Brasil campaign launched in 2010, which included the concept “Irritated? Find your Relief” and an innovative app to remove red-eye from photos. Over a decade later, I revisited and updated the campaign for today—adapting it to digital habits, modern visuals, and new platforms, while keeping the original spirit alive.
Client: Seara + Big Brother Brasil | Agency: W/McCann | Seara New Hot Dog Sausage Campaign
This campaign for Seara’s new Hot Dog launch at BBB21 transformed the house into a hot dog–themed amusement park. I helped create the idea and designed the key visual, blending entertainment and interaction. After the activation, viewers were invited to submit their best hot dog recipes, with the winning entry featured on "Encontro with Fátima Bernardes", who also helped launch the challenge. The campaign went viral, driving strong engagement and national TV exposure.
Client: Panini Group | Projects: Claro Rio Open ATP 500 (2024 & 2025), Ford Mustang 60th Anniversary, Banco Mercantil 80th Anniversary
I designed four collectible sticker albums for Panini, each created to celebrate major milestones—from sports events to brand anniversaries. My role included developing the visual concept, layout, and graphic design, balancing storytelling with collectible appeal. The albums were printed and distributed across Brazil as branded keepsakes for fans and collectors.
Client: The Beverly Hills Film Festival | Project: 2024 – 24th Edition
I created the visual identity for the 24th edition around the theme AI as the 8th art, using the tagline “The 8th Art is amongst us. Is it here to stay?” The concept was enriched by Orson Welles’ quote “The enemy of art is the absence of limitations,” sparking a dialogue between creativity and technology. I designed the key visual and all festival assets, including posters, social media, banners, badges, and more.
Client: t.PR agency | Project: Brand Identity
I created the new visual identity for t. PR Agency, including logo design, color palette, typography, and graphic elements. The rebrand reflects the agency’s bold, editorial personality while supporting its mission to elevate talent and brands through strategic visuals.
Director’s Treatments & Pitch Decks
In collaboration with directors and production teams, I design visual treatments and pitch decks that help bring creative visions to life — from mood and tone to aesthetic and storytelling. These presentations are used to pitch ideas to agencies, clients, and funding bodies.
Due to confidentiality, only selected pages or excerpts are shown here.
